Finance Director

Finance Director
Northampton

SF Partners are working with a growing Ecommerce business who are looking for a commercially focused Finance Director to partner closely with the CEO and help drive growth, profitability, and long-term value creation. This is a broad leadership role combining financial strategy, commercial performance, operational improvement, and business planning. You'll lead the finance function while acting as a key advisor to the leadership team, providing insight, challenge, and strategic support. The ideal Finance Director will be operating as a Finance Director or CFO in an eCommerce, DTC, or consumer business

Key Responsibilities
- Strategic Finance & Leadership
- Lead financial planning, forecasting, budgeting, and cash management
- Ensure strong financial controls, governance, and compliance
- Produce high-quality board and investor reporting
- Manage external advisors and key financial stakeholders
- Commercial Performance
- Drive insight-led decision making across the business
- Lead FP&A and performance analysis
- Challenge and support commercial, marketing, and operational teams to improve profitability
- Develop financial models that support growth and investment decisions
- Support expansion initiatives through financial modelling and business case analysis
- Evaluate new market opportunities and strategic investments
- Help build scalable structures, processes, and reporting frameworks
- Identify opportunities to improve productivity and operating leverage
- Drive cost optimisation, process improvement, and automation initiatives
- Support the adoption of AI and technology to enhance efficiency
- Investor & Exit Readiness
- Support fundraising, investor engagement, and strategic planning
- Maintain robust financial models, reporting, and due diligence readiness
- Contribute to long-term value creation and potential exit preparation

Requirements
- Qualified accountant (ACA, ACCA, CIMA or equivalent)
- Existing Finance Director or CFO experience
- Strong commercial, strategic, and analytical capability
- Experience partnering with senior leadership in a growth-focused business
- Proven track record of improving profitability and operational performance
- Comfortable operating in fast-paced, entrepreneurial environments
- Experience with fundraising, investment, M&A, or exit processes is beneficial

This is a high-impact role offering significant influence across the business, close partnership with the CEO, and the opportunity to shape strategy, performance, and long-term outcomes