Commercial Insight Analyst

Commercial Insight Analyst
 £55,000 - £65,000 + Benefits
Cannock (2 Days per Week)

A fast-growing, multi-site business is seeking a Commercial Insight Analyst to transform how data is utilised across the organisation.

Over the past 18 months, the business has invested significantly in its data platform, tools and reporting. However, a clear gap remains between the data being produced and the strategic decisions being made.

Currently, Sales, Marketing and Finance functions are not fully aligned through data, resulting in the absence of a consistent, joined-up view of:

• What drives Sales performance
• How Marketing activity translates into Revenue
• How Financial outcomes connect to operational performance

This role has been created to bridge that gap.

The Role

Working closely with Heads of Departments and C-Suite stakeholders, you will provide clarity on:

• What is happening across the business
• Why performance is changing
• What is driving Revenue, Sales and Demand
• What actions should be taken

This is a highly visible position offering substantial exposure to senior leadership.

We require a candidate who can take full ownership of the process—from understanding data, through building robust models, to delivering clear, commercially focused insight.

Key Responsibilities

• Integrate data across Sales, Marketing and Finance
• Analyse performance trends and identify key commercial drivers
• Evaluate Marketing campaign effectiveness against Revenue outcomes
• Build and enhance Power BI dashboards and data models
• Develop robust data models and DAX logic to support scalable reporting
• Deliver Board-level reporting and commercial insight packs
• Translate complex data into clear, actionable recommendations
• Challenge and improve existing reporting outputs
• Collaborate with senior stakeholders to shape business questions
• Support both recurring reporting and ad hoc deep-dives

Person Specification

• Proven experience in Commercial Insight or Analytics
• Advanced Power BI skills, including Data Modelling and DAX
• Ability to manage the entire process from data gathering to insight delivery
• Experience working across multiple business functions
• Excellent stakeholder engagement skills, comfortable liaising with senior leadership
• Ability to explain the ‘why’ behind performance changes
• Commercially minded with a strong sense of curiosity
• Experience thriving in a fast-paced, evolving business environment

Why This Role?

The data foundations are in place.

What’s missing is a professional who can bring it all together, build it properly and translate it into insights that leadership can confidently act on.

This is an excellent opportunity to become the key connector within the business through data, driving improved commercial decision-making.